productivegossip:

marketingprofs:

Four Steps to a Social Media Strategy [Infographic]

Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.

In other words, you need a strategy. 

Read more and see the rest of the infographic